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Home/Behind the Scenes/Technology & Innovation

Technology & Innovation

April 2, 2010

Innovating and advancing new technology in photography is one of Bob’s passions. During this shoot we are using a Chromatte system from Reflecmedia. Chromatte is a different way of accomplishing green or blue screen photography using a light-ring on the lens with blue or green LED lights embedded in it. The lights then reflect off a background made up of millions of glass beads creating an even key color. This allows green or blue screen photography in more confined spaces, with less lighting equipment, and more flexibility in subject lighting. The net result for our clients are dramatically lower costs.

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Posted in Behind the Scenes Tagged With: blue green LED lights, Chromatte system, dramatically lower costs, even key color, glass beads, green or blue screen photography, Greenscreen Production, high definition television production san diego, less lighting equipment, light-ring, new technology, Reflecmedia, reflect off, San Diego, san diego Innovation, san diego photography, san diego Technology, Technology & Innovation

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HVS-Sloan is a 4 time National Emmy award-winning video production company with over 35 years of experience helping our clients produce compelling branded content, commercials, live events, features, corporate communications and educational content.

HVS-Sloan Communications

5694 Mission Center Rd.
Ste. 602-307
San Diego, CA  92108-4312
858-573-0987

 

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